Our logo design is inspired by the company name: Free Raven. We came up with the concept of a picture of a frightening raven, trying to escape from a dark eerie cave. The raven was going to have his wings spread out, where the name ‘Free’ was standing over one of his wings, and ‘Raven’ over the other.
When we started making the logo however, my group decided that to put the raven up in the sky, similarly to 20th Century fox's logo, where we clearly can see the sky in the background, and to Columbia, where they have put Lady Liberty in the front of the sky, would be a great idea. The only problem with 20th Fox Century's logo and Columbia's logo, is that they were to bright for a horror film. It was therefore necessary for us to add elements of darkness and horror within it, more like those logos used by Hammer Films and New Line Cinema's.
After trying out different colours we ended up with a logo looking like the picture to the right.
We chose a dark blue colour for the sky background, with white clouds placed in four different places around a black raven. Over the picture it stand 'Free Raven' with red an black colours, similarly to 'Films' under the picture. We chose to use the dark blue colour with the white clouds as it would portray a feeling of both good and bad, something which is presented in a numberous of horror films. The dark blue colour gives a sense of threat and danger, and the white clouds are a sign of innocent and pureness.
After discussing where to place the black raven, we found out it had to be in the middle of the picture, as it is natural for the audience to focus there first. The ravens connotations being darkness, eerieness, horrifying and death, it has the most frightening connotations, which was another reason for why it got placed in the middle.
When making our logo we opted for a childlike appearance, similarly to what other film companies have done with there films, such as 'Bad robot'. By creating a childlike appearance we thought it would add a creepy effect even before the film has began. This is because connecting children/babies to horror is very sinister. It crosses the audience expectations, as children/babies are a clear sign of innocentness and happiness. So by connecting children/babies to horror gives an extra sense of the fact that something eerie and terrifying is about to happen. The logo is therefore foreshaddowing the plot line of the opening scenes of our horror film 'Peek-A-Boo', as the basis of our plot line are children/babies.
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| Our company logo |
After trying out different colours we ended up with a logo looking like the picture to the right.
We chose a dark blue colour for the sky background, with white clouds placed in four different places around a black raven. Over the picture it stand 'Free Raven' with red an black colours, similarly to 'Films' under the picture. We chose to use the dark blue colour with the white clouds as it would portray a feeling of both good and bad, something which is presented in a numberous of horror films. The dark blue colour gives a sense of threat and danger, and the white clouds are a sign of innocent and pureness.
After discussing where to place the black raven, we found out it had to be in the middle of the picture, as it is natural for the audience to focus there first. The ravens connotations being darkness, eerieness, horrifying and death, it has the most frightening connotations, which was another reason for why it got placed in the middle.
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| Bad Robot Logo. |
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