This table from the 2010 box office shows the amount of horror, thrillers and romance films released in that year. The results show that horror had the most releases in the year compared to the other genres inferring that the Uk audience most likely want to view horror films at the cinema more than say the romantic films as more horror films were released implying there is a larger demand for them. Making horror a good genre of film to make as it is suggested to be the most popular film for the Uk audience. However even though romance only had nineteen releases there gross profit was slightly higher than horror at 58.4 compared to horror which grossed 51.1. this may be however because in 2010 more key releases and anticipated films in the romantic genre were released in 2010, for example the most popular film for romance in 2010 was The twilight Saga this is a well-known franchise so more people are likely to go see it compared to new horrors that are fresh on the market as they are already fans of the previous films. Even though paranormal activity 2 is a sequel the fan base for the films are nowhere near as big as the Twilight Saga which is a international phenomenon.
The next pie chart shows the average box office per site of each genre in 2010. The results show that the average box office per site was higher than the thriller and horror genres at 18,861 compared to 13,151 for thriller and 11,624 for horror. However horror still grossed more than thriller implying even though it was released at fewer venues where it was released the films did very well indeed. Taking this into consideration the results also suggest that horror is a profitable market as romance was released at more venues implying they can reach a wider range of people than horror and thriller and seems as horror only grossed slightly less than romance it implies the horror film is a good market to invest in as it still makes huge gross and is still in competition with other genres such as romance even though it does not necessarily get aired to as many people.
No comments:
Post a Comment